Privacy Policy

Introduction

This Privacy Policy describes how Tade K Realty (“we,” “us,” “our,” or “Company”) collects, uses, discloses, and protects personal information obtained through our website https://tadekrealty.com/ (the “Site”) and related services. We are committed to transparency about our data practices and to protecting the privacy of our users and visitors.

By accessing or using our Site, submitting information through our forms, or otherwise interacting with our services, you acknowledge that you have read and understood this Privacy Policy and agree to be bound by its terms. If you do not agree with this Privacy Policy, please do not use our Site or submit any personal information to us.

This Privacy Policy applies solely to information collected through this Site and does not apply to information collected offline or through other channels, unless specifically stated.

Information We Collect

We collect several types of information from and about users of our Site, including:

Personal Information You Provide Directly

When you interact with our Site, particularly through our contact forms, inquiry forms, or other submission methods, you may voluntarily provide us with personal information, including but not limited to:

• Contact Information: First name, last name, phone number, and any additional contact details you choose to provide
• Inquiry Details: Information about your interests, needs, or requests that you include in form submissions or messages
• Communication Content: Any other information you voluntarily provide in free-text fields, comments, or direct communications with us

We do not collect or process sensitive personal information such as Social Security numbers, financial account information, credit card numbers, driver’s license numbers, or government-issued identification numbers through this Site. We also do not engage in e-commerce transactions or payment processing through this Site.

Automatically Collected Information

When you visit our Site, certain information about your device and browsing activity is automatically collected through various technologies, including:

• Device and Browser Information: Device type, operating system, browser type and version, screen resolution, and similar technical specifications
• Network and Connection Data: IP address, internet service provider, and general geographic location (typically limited to city, region, and country level based on IP address)
• Usage and Navigation Data: Pages viewed, time and date of visits, time spent on pages, clickstream data, referring and exit pages, navigation paths through the Site, and interactions with Site features
• Performance Metrics: Page load times, errors encountered, and other technical performance information

This information helps us understand how visitors use our Site, identify technical issues, improve Site performance, and enhance user experience.

How We Collect Information

We collect information through the following methods:

Direct Submissions

Information is collected when you voluntarily submit forms on our Site, including contact forms, inquiry forms, newsletter signups, or other interactive features that request your information.

Cookies and Similar Technologies

Our Site uses cookies, web beacons, pixels, tags, and similar tracking technologies to collect information automatically. These technologies may be set by us (first-party) or by third-party service providers we work with (third-party).

Cookies are small text files placed on your device that store information about your preferences and Site usage. We use the following types of cookies:

• Strictly Necessary Cookies: Essential for the Site to function properly, including security features and basic navigation
• Functional Cookies: Remember your preferences and choices to enhance your experience
• Analytics and Performance Cookies: Collect information about how visitors use the Site, which pages are most popular, and how users navigate through the Site (including through Google Analytics 4)
• Marketing Cookies: May be used to track your activity across websites for marketing and advertising purposes

Depending on your location and applicable law, you may be presented with a cookie banner or consent management tool when you first visit the Site, allowing you to accept, reject, or customize your cookie preferences. You can also control cookies through your browser settings, where you can view, delete, or block cookies. Please note that disabling certain cookies may limit your ability to use some features of the Site.

Google Analytics 4 (GA4)

We use Google Analytics 4, a web analytics service provided by Google LLC (“Google”), to help us understand how visitors interact with our Site. GA4 collects information through cookies and similar technologies, including:

• Pages visited, features used, and content viewed
• Session duration, bounce rate, and user engagement metrics
• Traffic sources and referral information
• Approximate geographic location (based on IP address)
• Device type, browser, operating system, and screen resolution
• Demographic and interest data (when available and enabled)

Google Analytics processes this information to generate reports and insights about Site usage and performance. The information collected by GA4 is transmitted to and stored on Google’s servers, which may be located in the United States or other countries.

Google Analytics uses both first-party and third-party cookies. GA4 may also use additional identifiers and technologies to collect and process data in accordance with Google’s practices. We have configured GA4 in accordance with our data practices, including setting appropriate data retention periods (typically 14 or 26 months, after which data is automatically deleted or anonymized).

You can opt out of Google Analytics tracking by:

• Installing the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout

   

• Adjusting your cookie preferences through our cookie banner (where available)
• Configuring your browser to block or delete cookies

For more information about how Google collects and processes data, please review Google’s Privacy Policy at https://policies.google.com/privacy and Google’s information about safeguarding data in Analytics at https://support.google.com/analytics/answer/6004245.

Google Search Console

We use Google Search Console, a tool provided by Google, to monitor and analyze how our Site appears in Google Search results. Google Search Console provides us with aggregated data about search queries that lead users to our Site, impressions, click-through rates, and technical performance in search.

Unlike Google Analytics, Google Search Console does not place cookies on your device or directly collect personal information from Site visitors. Instead, it provides reports based on Google’s own search data and systems. The data we receive through Google Search Console is typically aggregated and anonymized.

Server Logs and Hosting

Our web hosting provider and servers may automatically log standard technical information, including IP addresses, browser types, access times, and pages requested, for security, troubleshooting, and system administration purposes.

How We Use Your Information

We use the information we collect for various legitimate business purposes, including:

To Provide and Improve Our Services

• Responding to your inquiries, questions, and requests submitted through our forms or other channels
• Providing information about our real estate services, properties, or offerings that you request
• Maintaining, operating, and improving the functionality and performance of our Site
• Analyzing Site usage to enhance user experience and optimize content
• Troubleshooting technical issues and ensuring Site security and stability

Marketing and Communications

• Contacting you by phone, email, or other methods you provide to follow up on your real estate inquiries
• Sending you marketing communications, promotional materials, newsletters, property listings, or updates about our services (where you have consented or where permitted by law)
• Conducting market research and gathering feedback about our services
• Measuring the effectiveness of our marketing campaigns and understanding customer interests

You may opt out of receiving marketing communications from us by following the unsubscribe instructions included in such communications or by contacting us directly.

Analytics and Business Intelligence

• Analyzing aggregate trends, patterns, and statistics about Site visitors and usage
• Understanding how users discover and navigate our Site
• Measuring traffic sources, conversion rates, and engagement metrics
• Making data-driven decisions about Site improvements and business strategy

Legal and Compliance Purposes

• Complying with applicable laws, regulations, legal processes, or governmental requests
• Enforcing our terms of use, policies, and agreements
• Protecting our rights, property, or safety, and that of our users or others
• Detecting, preventing, and addressing fraud, security issues, or technical problems
• Responding to claims or disputes

Legal Bases for Processing (GDPR and International Users)

If you are located in the European Economic Area (EEA), United Kingdom, Switzerland, or other jurisdictions with similar data protection laws, we process your personal data based on the following legal grounds:

• Consent: Where you have given clear, affirmative consent to process your personal data for specific purposes (e.g., when you submit a form, accept analytics cookies, or opt in to marketing communications). You have the right to withdraw consent at any time.
• Legitimate Interests: Where processing is necessary for our legitimate business interests, such as operating and improving our Site, analyzing usage, conducting marketing, and ensuring security, provided these interests are not overridden by your fundamental rights and interests. We have conducted balancing assessments to ensure our legitimate interests are appropriate.
• Legal Obligations: Where processing is necessary to comply with legal or regulatory requirements.

How We Share and Disclose Information

We do not sell your personal information to third parties for monetary compensation. However, we may share your information in the following circumstances:

Service Providers and Vendors

We may share information with third-party service providers, contractors, and vendors who perform services on our behalf, including:

• Web hosting and infrastructure providers
• Analytics providers (such as Google Analytics)
• Email and communication service providers
• Marketing and advertising platforms
• IT support and security services
• Customer relationship management (CRM) systems
• Form processing and data management tools

These service providers are authorized to use personal information only as necessary to provide their services to us and are contractually obligated to protect the information and use it only for the purposes for which it was disclosed.

Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, bankruptcy, or other business transaction, your information may be transferred or disclosed as part of that transaction, subject to confidentiality obligations and applicable law.

Legal Requirements and Protection of Rights

We may disclose information when we believe in good faith that disclosure is necessary to:

• Comply with applicable laws, regulations, legal processes, subpoenas, or court orders
• Respond to lawful requests from public authorities, including national security or law enforcement
• Enforce our terms of use, policies, or agreements
• Protect our rights, property, or safety, or that of our users or the public
• Detect, prevent, or address fraud, security, or technical issues
• Investigate potential violations of law or our policies

With Your Consent

We may share your information with third parties when you have specifically consented to such sharing.

Aggregated or Anonymized Data

We may share aggregated, de-identified, or anonymized information that cannot reasonably be used to identify you, for any purpose, including analytics, research, and marketing.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Specific retention criteria include:

• Form Submissions: Information you provide through forms is retained for as long as needed to respond to your inquiry, maintain our business relationship with you, and for a reasonable period thereafter for record-keeping purposes (typically 3-7 years depending on the nature of the inquiry and applicable legal requirements).
• Analytics Data: Data collected through Google Analytics 4 is retained according to the retention settings configured in GA4, typically 14 or 26 months, after which it is automatically deleted or anonymized by Google.
• Server Logs: Technical logs are typically retained for a limited period for security and troubleshooting purposes (typically 30-90 days).
• Marketing Communications: If you opt in to marketing communications, we retain your contact information until you unsubscribe or we no longer have a legitimate reason to contact you.

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention and destruction policies.

Data Security

We implement reasonable and appropriate technical, administrative, and physical security measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures may include:

• Encryption of data in transit using SSL/TLS protocols
• Access controls and authentication requirements for systems containing personal data
• Regular security assessments and monitoring
• Employee training on data protection and security practices
• Secure data storage and backup procedures

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any passwords or account credentials and for restricting access to your devices.

International Data Transfers

Our Site is operated in the United States, and information we collect may be transferred to, stored, and processed in the United States or other countries where we or our service providers operate.

These countries may have data protection laws that differ from those in your country of residence. When we transfer personal information internationally, we implement appropriate safeguards to protect your information in accordance with applicable law, which may include:

• Standard Contractual Clauses approved by the European Commission or other relevant authorities
• Adequacy decisions recognizing certain countries as providing adequate data protection
• Other legally approved transfer mechanisms

For example, Google Analytics may transfer data to the United States and other countries where Google operates. Google has implemented safeguards such as Standard Contractual Clauses for international data transfers.

Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information:

Access and Portability

You may have the right to request access to the personal information we hold about you and, in some cases, to receive a copy of that information in a structured, commonly used, and machine-readable format (data portability).

Correction and Update

You may have the right to request that we correct inaccurate or incomplete personal information we hold about you.

Deletion (Right to be Forgotten)

You may have the right to request that we delete your personal information, subject to certain exceptions, such as when we need to retain information to comply with legal obligations, resolve disputes, or enforce agreements.

Objection and Restriction

You may have the right to object to or request that we restrict certain types of processing of your personal information, such as processing based on legitimate interests or for direct marketing purposes.

Withdrawal of Consent

Where processing is based on your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

Opt-Out of Marketing

You have the right to opt out of receiving marketing communications from us at any time by following unsubscribe links in our emails or contacting us directly.

Cookie Preferences

You can manage your cookie preferences through our cookie banner (where available) or your browser settings, including blocking or deleting cookies.

Complaints

You have the right to lodge a complaint with a data protection authority or supervisory authority in your country or region if you believe our processing of your personal information violates applicable law.

Exercising Your Rights

To exercise any of these rights, please contact us using the contact information provided at the end of this Privacy Policy. We will respond to your request in accordance with applicable law, typically within 30-45 days. We may need to verify your identity before processing your request.

U.S. State Privacy Rights

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or other U.S. states with comprehensive privacy laws, you may have additional rights:

California Residents (CCPA/CPRA)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to:

• Know: Request information about the categories and specific pieces of personal information we have collected, the categories of sources, the business purposes for collection, and the categories of third parties with whom we share information
• Delete: Request deletion of your personal information, subject to certain exceptions
• Correct: Request correction of inaccurate personal information
• Opt-Out: Opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising
• Limit: Limit the use and disclosure of sensitive personal information (if applicable)
• Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights

Important Note: We do not “sell” or “share” personal information as those terms are defined under California law for monetary consideration or cross-context behavioral advertising. We also do not collect or process “sensitive personal information” as defined by the CCPA through this Site.

Other U.S. State Residents

Residents of Virginia, Colorado, Connecticut, Utah, and other states with similar privacy laws may have rights including the right to confirm whether we process personal data about you, access your personal data, delete personal data, correct inaccuracies, obtain a copy of personal data, and opt out of certain processing activities including targeted advertising and sales.

To exercise these rights, contact us using the information below. We do not discriminate against individuals for exercising their privacy rights.

Children’s Privacy

Our Site is not directed to, and we do not knowingly collect personal information from, children under the age of 13 (or under 16 in certain jurisdictions, such as the EEA). If we become aware that we have inadvertently collected personal information from a child under the applicable age without proper parental consent, we will take steps to delete that information as soon as reasonably possible.

If you are a parent or guardian and believe that your child has provided personal information to us without your consent, please contact us immediately using the contact information below.

Third-Party Websites and Services

Our Site may contain links to third-party websites, services, plug-ins, or content that are not owned, operated, or controlled by us. This Privacy Policy applies only to our Site and does not apply to any third-party websites or services.

We are not responsible for the privacy practices, content, or security of third-party websites or services. We encourage you to review the privacy policies of any third-party sites you visit or services you use. Providing a link does not constitute an endorsement of that site or service.

Do Not Track Signals

Some web browsers have a “Do Not Track” (DNT) feature that signals to websites that you visit that you do not want your online activities tracked. Our Site does not currently respond to DNT signals or similar mechanisms. However, you can manage cookies and tracking through your browser settings and our cookie preference tool (where available).

Changes to This Privacy Policy

We may update, modify, or revise this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other operational needs.

When we make changes to this Privacy Policy, we will update the “Last Updated” date at the top of this page and post the revised Privacy Policy on our Site. If we make material changes that significantly affect your rights or how we use personal information, we may provide additional notice, such as by posting a prominent notice on our Site or sending you an email notification (if we have your email address).

The updated Privacy Policy will become effective immediately upon posting unless otherwise stated. We encourage you to review this Privacy Policy periodically to stay informed about our data practices. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Privacy Policy.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, or if you wish to exercise any of your privacy rights, please contact us at:

Tade K Realty
200 W Glenoaks Blvd, Ste 106
Glendale, CA 91202
Email: [email protected]
Phone: 818-859-2303

We will make reasonable efforts to respond to your inquiry or request in accordance with applicable law.